Agriculture Education Essay

An interim development plan was prepared for undergraduate and postgraduate studies. It was agreed that the three existing courses in plant-breeding and genetics provided an adequate scientific background in this field and that priority should now go to fruit and vegetable production. To this end, two new courses should be added so that the overall course would include: vegetable growing, vegetable production (two courses) and seed production. – 5- 19. In vegetable growing, in addition to the existing areas of definition, classification, soil and climatic requirements, the Faculty should add rotation, green manuring and kitchen garden cultivation. The two courses in vegetable production would give time for major crops to be dealt with in greater detail and for more practical training. The area in Sind under vegetable cultivation is increasing steadily as farmers realise its value for cash crops, but the yield is still very low. This is due mainly to lack of knowledge and experience (which the agricultural extension services could provide) and a lack of good seed. 2 0. A course in vegetables, fruit and ornamental plant seed production should be offered. Students would learn how to collect, harvest, clean, dry, pack and store seeds and they would study seed dormancy, germination and treatment, together with methods of breeding self and cross-pollinated crops. Postgraduate Curricula 21. The present postgraduate curricula cover horticultural plant nutrition, plant propagation and fruit production (two p arts). This last should be replaced by two new courses : (a) the soil and water relations of horticultural plants; (b) temperature and water relations of horticultural plants. Optional courses should be introduced for M. Sc. students to supply them with additional information needed in their fields of study. Options could include courses on major horticultural crops and general courses on the improvement of horticultural plants, on growth† regulators and on protected cultivation. As most research experiments on vegetables must be conducted at the Agricultural Research Institute at Mirpurkhas, 30 miles away, it was decided that priority should be given to raising vegetable crops at Malir, the university Farm,to provide the Horticultural Department with the facilities needed for research. Vegetable Crops (1) Objectives and Methods 22. The main objectives of the Horticultural Department in growing vegetable crops were to provide practical training for staff, students and labourers; to become familiar with problems of vegetable production in Sind; to evaluate crops and varieties, and seed production. It was planned to start by using two acres in the horticultural garden for growing most of the vegetable crops for practical training, and four acres at Malir Farm for a four-year crop rotation. Winter vegetables, carrots, radishes, turnips, cauliflowers, spinach and beet, were grown in the garden. The local varieties were identified, evaluated, weighed and measured. Promising varieties of radish, carrot and onion could be improved by breeding. All peas and spinach were of poor quality, most of the peas being dwarf types, with an average plant height of only ten – twelve inches. – 6- The spinach varieties were prickly-seeded and, during the shortest winter days, started flowering early. The seed stalks had an extreme male-type of inflorescence. Seed of selected suitable varieties of peas and spinach should be imported. (2) Growing Methods (a) Trailed Tomatoes; 2 4. Trailing tomatoes were tried in the open; local and imported varieties were planted and supported by iron stakes, galvanised wire and plastic string. Students and labourers were trained to tie the vines to strings, to pinch and remove auxiliary shoots and to apply fertilisers. The trial was successful, the plants standing well throughout the season and bearing -heavily. Later, owing to virus diseases on some vines, all plants were removed and burnt. A second trial was begun in the summer, the tomato vines being shaded by luffa plants – ridge gourd (luffa acutangula) and sponge gourd (luffa aegyptica) – the small luffa fruit being edible. (b) Soil-level mulches: 2 5. Cucurbits – bitter gourd (mermodica charanta), tinda or Indian squash (citrullos vulgaris, var fistulosa), tori (luffa s p. ), cucumber and cantalope were grown- early. Seeds were planted on December 21st in hillocks on raised beds covered with clear polyethylene film to form soil-level mulches. Two weeks later, seed emergence was observed, with a minimum temperature o f 6 C. Minimum and maximum temperatures and germination percentages were recorded. (c) Plastic tunnels: 2 6. Plastic walk-in and mini-tunnels were† made of local materials. The mini-tunnels were used for raising nursery plants and for getting tomato, pepper and egg-plant seedlings†¢ They gave high germination percentages and well-established seedlings. The walk-in tunnels were used for trailed tomatoes and for cucumbers, temperature and humidity data being recorded.

Reflecting the Concept of Social Rank in Courtly Texts Methods and Strategies.

Reflecting the Concept of Social Rank in Courtly Texts Methods and Strategies. Analysis Defining the specifics of social relationships and analyzing the principles in accordance with which these relationships develop is, perhaps, one of the most complicated tasks for a writer of courtly texts.Advertising We will write a custom essay sample on Reflecting the Concept of Social Rank in Courtly Texts: Methods and Strategies. specifically for you for only $16.05 $11/page Learn More Because of a large variety of factors, starting with the complexity of the leadership model adopted by the head of the state, up to the structure of the society in question and the traditions of the time, the means of defining social ranks turns into a major problem. However, with the help of an array of literary tools, the authors of some of the most famous courtly texts, Benvenuto Cellini with his Vita and Baldesar Castiglione in his The Book of the Courtier manage to nail down the specifics of social relationships in a very accurate manner. One of the most fam ous representatives of courtly texts writers, Castiglione used assorted methods of introducing his idea of social ranks in court. Although his concept of social ranks was also largely based on the idea of masculinity, Castiglione used different tools in order to convince the reader in the necessity to follow the principles of gender profiling. The examples of gender based social ranking within the court system can be found throughout the text: â€Å"I bear to women as these ladies think, but for my own good†1. However, some researchers argue that Castiglione was, in fact, the first to suggest that the courtly relationships between men and women should be based on the principles of chivalry, along with the ideas of â€Å"kindness and noble courtesy†2. Therefore, apart from masculinity, nobility principles should be mentioned as the elements required for the court social rankings to base on, Castiglione explained3. Castiglione’s text is a perfect example of humani st principles working their way into the society of the XV century.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another peculiar concept that Castiglione seems to cling to concerns the phenomenon that Bernard4 defined as rhetoric of exemplification. Not only does it allow envisioning the court system in motion, but also link the actual reader and the internal reader. In contrast to Castiglione, Cellini uses more obvious methods to define social ranks. In fact, Cellini disregards the idea of incorporating more subtle literary devices and shifts the emphasis from a slight mimicry of social relationships in his work, as Castiglione suggests, to downright instructing on the principles that social relationships must be based on. When it comes to defining the specifics of Cellini’s writing style, one must give him credit for using the imagery created throughout his work to his advantage. Not only does he mold characters efficiently, but also knows how to use them to make an impression on the reader. One of the most obvious â€Å"instructions† concerns the way in which Cellini envisions male – female relationships. Cellini obviously insists on male superiority, nearly comparing women to objects at some point of his work: â€Å"As a background to the women, there was spread an espalier of natural jasmines in full beauty†5. The given objectification of women often occurs on Cellini’s reminiscences, and is in most cases made by the narrator: â€Å"Now I must make you understand that the woman is mine†6. Another tool used by Cellini in his attempt to describe the system of social ranking within the court system, the transition from an artisan to an artist also deserves a proper mentioning7. In fact, Cellini reinvented the entire concept of being a courtier, stressing the significance of art as the means to separate the p osition of a courtier and any other position that a civilian may possibly take. Finally, such tool as self-representation deserves a thorough scrutiny. Indeed, when considering the approach that Benvenuto Cellini uses to describe the principles of social relationships and the concept of social rank, one will inevitably realize that the author does not analyze the environment that already exists but, instead, molds it in accordance with his vision of society.Advertising We will write a custom essay sample on Reflecting the Concept of Social Rank in Courtly Texts: Methods and Strategies. specifically for you for only $16.05 $11/page Learn More As a result, Cellini resorts to the methods that can be defined as mimesis. When taking a closer look at his work, one will eventually note that Cellini creates a model of social behavior for people to comply with and, therefore, defines the existing social ranks instead of providing his commentary on the already existi ng ones. Though hardly being a literary device, self-representation still makes the structure of social rank seem more palatable, since it allows defining the leader and, therefore, tracing the course of the directions that shape the society and grant its members with particular social ranks. According to Gardner, the given model adds an artistic touch to the strategy chosen by Cellini; she states explicitly that Cellini’s Viva broke new grounds as â€Å"an example of an individual’s attempt to mold his own reputation and historical legacy through a cohesive literary representation of his personality and his art†8. One should give Cellini credit for his idea of using masculinity as the key tool for defining the principles of social ranking. The given tool works rather well in the context of the text, yet hardly seems efficient on its own. Another tool that serves its purpose of defining the specifics of the social stratification of the era and at the same time c onvinces the audience is a careful stylization of the text. It is remarkable that the choice of vocabulary made by the author has stood the test of time successfully: â€Å"the autobiography makes things easy by addressing the reader in a comfortable, if stylized, English [†¦]. A measure of the status of these translations has been the fact that no one ties to replace them with fresh, modern ones†9. Thus, the use of masculinity principles defines the roles that men and women are supposed to take within the court by stressing the necessity for the former to participate within the system, and for the latter to remain a part of the background.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is quite peculiar that the process of objectification of women is practically described in Cellini’s book as he mentions the process of sculpting a lily, which serves as the metonymy for Gismondo’s wife (whose name is actually never mentioned in the book): â€Å"I promised the jewel should be twice as good as the model.†10 Correspondingly, Cellini assumes that women are not supposed to take active part in court meetings, as well as they must not offer and, worse yet, defend their point of view in court; on the contrary, women are viewed as damsels, the pretty faces that are not expected to have any significance of the court processes and course of events. Consequently, the manifestation of the artistic autonomy seems like the next obvious stem in Cellini’s design of social structure within the court. Apart from making it clear that a member of the court has to undergo a transformation from an artisan into an artist, Cellini states that the latter is su pposed to enjoy artistic autonomy for his actions to have a tangible effect on the artist’s subjects. It is worth stressing that Cellini uses a hyperbole to prove his point by claiming that artistic leaders â€Å"made a crown of artistic glory for their city above anything the world had seen†11, which shows that his means of reflecting the social rank were rather harsh and straightforward. The differences in the methods chosen by the authors in question are defined largely by the goals that these authors pursued in writing their books. While Castiglione was clearly trying to shed some light on the events of the epoch and provide a fairly decent account of the latter, Cellini was obviously trying to strengthen his power over the nation even more. As a result, the representation of the social rank in two texts did not quite match, Cellini’s one being more focused on the subordination issue When it comes to defining the differences in the way that Cellini and Casti glione described the social ranks of their time period, it should be mentioned that Castiglione used a wide range of tools that served their own unique purpose and were to reflect the true state of the society. It is obvious that Cellini’s take on the representation of the social ranking in his courtly autobiography is more than obvious – it is a straightforward, in your face manifestation of Cellini’s viewpoint, which is far from being democratic. The author clearly puts his stake on the expressivity of his arguments and the convincingness of his speech, which can be easily traced in the numerous reiterations of certain elements of his argument. The aforementioned masculinity, therefore, ousts the very idea of democratic relationships, as well as democratic attitudes towards women; quite on the opposite, masculinity serves as the means to subdue women to the dominance of men and to subdue any attempts of resistance against it. In many ways, Cellini’s sel f-representation defines the manner in which social ranks were depicted in courtly texts of the time. Castiglione, on the opposite, prefers to express his idea of the court members’ social roles and the position of men and women in court in a more discrete manner12. In addition, Castiglione does not seem to rely on his authority among readers when defining the key principles of social ranking in court. Instead, the author decides to integrate the principle of masculinity, which still remains the key to arranging court’s social ranks, together with the idea of introducing gentlemanly manners, as Hinz defined Castiglione’s strategy13. The given method works rather well with the target audience, even though it lacks the persistence that Cellini’s work has.  Cavallo, in her turn, makes it obvious that Castiglione uses portrait as the key tool in his representation of social ranks in court. In contrast to Cellini, Castiglione adopts – or, at the very least, pretends to adopt – an objective viewpoint by having several narrators in his story and, therefore, drawing a portrait of a courtier by using what is supposed to be several opinions. The efficacy of the given method is amplified by the fact that the narrators do not seem to agree on their visions of a courtier: â€Å"the critics have uncovered tensions on various forms which threaten to disrupt the game and to expose deep rifts under the elegant courtly veneer†14. Defined as the engagement of both the actual reader and the internal reader into the argument, the given method works quite well and is much more subtle than the one that was chosen by Cellini. According to Bernard, â€Å"Hence from the vantage point of the author the limited, indeed parochial, perspective of his texts interlocutors stands in contrast to his own hard-won prudential knowledge† (Bernard 34). However, the aforementioned does not mean that Castiglione disregards the idea of using ma sculinity in his writing. There are evident traces of the chauvinist concepts in his work as well, which signify that the court was still organized in accordance with the idea of male dominance. Nevertheless, Castiglione uses other tools apart from masculinity principle in his work, which can be explained by his lack of certainty regarding the efficacy of masculinity in his persuasion. It should be noted, though, that the given authors were not the only ones who resorted to the integration of masculinity ideas into the principles that the court was guided by; as recent researches show, a number of theorists considered masculinity and the dominance of men in the court as the only legitimate principle that the latter could be organized by. Apart from the concept of masculinity and the gender issue in general, the authors make efficient use of a range of literary devices, including hyperbole and reiterations of the argument throughout the work. However, compared to the aforementioned d istinctive feature of both works, the given devices can be seen as minor ones. Conclusion It would be wrong to assume that the methods of reasoning used by the two authors are impeccable; more to the point, they are rarely objective. However, what one cannot deny these authors with their methods is the efficacy of the latter. Although the emphasis on masculinity as the necessary feature of court social relationships is being stressed by both authors, Cellini seems to be more persistent with his chauvinist concepts, while Castiglione clearly attempts at introducing the elements of chivalry into the courtly relationships between men and women. In addition, Cellini, being obsessed with the idea of power, sees the social ranking system as the means to reinforce his influence among the representatives of the court, thus, stating blatantly that he needs to use the existing court system to his advantage. While the given principle works bizarrely well on the target audience of Cellini, Cast iglione understandably avoids black-and-white judgments, preferring to introduce the principles of courtesy into his system of social rankings. Each work clearly serving its purpose, it can be assumed that the tools used by both writers to represent the concept of social ranking within the court system are fully justified, though not quite appropriate in the XXI century. A product of their time, the given tools perform their social function well enough for their authors to be credited as innovators. Bibliography Bernard, John, ‘Formiamo un Cortegian’: Castiglione and the Aims of Writing,’ MLN 115 (2000), pp. 34–63. Castiglione, Baldesar, Ct. ‘Book of the Courtier,’ in Project Gutenberg http://archive.org/stream/bookofcourtier00castuoft/bookofcourtier00castuoft_djvu.txt. Cavallo, Joan, ‘Joking Matters: Politics and Dissimilation in Castiglione’s Book of the Courier,’ Renaissance Quarterly 53 (2000), pp. 402–424. Celli ni, Benvenuto, ‘Autobiography,’ trans. By John Addington Symmons, in Project Gutenberg gutenberg.org/dirs/etext03/7clln10h.htm. Creighton, Gilbert, ‘Cellini’s Other Medium: His Writings and Their Reception,’ Studies in the Decorative Art 14 (2006–2007), pp. 19–25. Gardner, Victoria, ‘Homines non Nascuntur, Sed Figuntur: Benvenuto Cellinis Vita and Self-Presentation of the Renaissance Artist,’ The Sixteenth century Journal 28 (1997), pp. 447–465. Hinz, Manfred, ‘Castiglione, Gracin, and the Foundation of Gentlemanly Manners in Early Modern Europe,’ in Dietmar Schloss, ed. Civilizing America: Manners and Civility in American Literature and Culture (Heidelberg, Germany: Universittsverlag Winter, 2009), pp. 2-18 Richards, Jennifer, ‘Assumed Simplicity and the Critique of Nobility: Or, How Castiglione Read Cicero,’ Renaissance Quarterly 54 (2001), pp. 460-486. Saccone, Eduardo, ‘The Portrai t of the Courtier in Castiglione,’ Italica 64 (1987), pp. 1–18. Footnotes 1 Castiglione, Baldesar, Ct. ‘Book of the Courtier,’ in Project Gutenberg http://archive.org/stream/bookofcourtier00castuoft/bookofcourtier00castuoft_djvu.txt. 2 Castiglione, Baldesar, Ct. ‘Book of the Courtier,’ in Project Gutenberg http://archive.org/stream/bookofcourtier00castuoft/bookofcourtier00castuoft_djvu.txt. 3 Richards, Jennifer, ‘Assumed Simplicity and the Critique of Nobility: Or, How Castiglione Read Cicero,’ Renaissance Quarterly 54 (2001), pp. 460-486 (p. 462). 4 John Bernard, ‘Formiamo un Cortegian’: Castiglione and the Aims of Writing,’ MLN 115 (2000), pp. 34–63 (p. 35). 5 Cellini, Benvenuto, ‘Autobiography,’ trans. By John Addington Symmons, in Project Gutenberg gutenberg.org/dirs/etext03/7clln10h.htm. 6 Cellini, Benvenuto, ‘Autobiography,’ trans. By John Addington Symmons, in Project Gut enberg gutenberg.org/dirs/etext03/7clln10h.htm. 7 Gardner, Victoria, ‘Homines non Nascuntur, Sed Figuntur: Benvenuto Cellinis Vita and Self-Presentation of the Renaissance Artist,’ The Sixteenth century Journal, 28 (1997), pp. 447–465. 8 Gardner, Victoria, ‘Homines non Nascuntur, Sed Figuntur: Benvenuto Cellinis Vita and Self-Presentation of the Renaissance Artist,’ The Sixteenth century Journal, 28 (1997), pp. 447–465 (p. 447). 9 Creighton, Gilbert, ‘Cellini’s Other Medium: His Writings and Their Reception,’ Studies in the Decorative Art 14 (2006–2007), pp. 19–25 (p. 19). 10 Cellini, Benvenuto, ‘Autobiography,’ trans. By John Addington Symmons, in Project Gutenberg gutenberg.org/dirs/etext03/7clln10h.htm. 11 Cellini, Benvenuto, ‘Autobiography,’ trans. By John Addington Symmons, in Project Gutenberg gutenberg.org/dirs/etext03/7clln10h.htm. 12 Saccone, Eduardo, ‘The Portrait of t he Courtier in Castiglione,’ Italica, 64 (1987), pp. 1–18 (p. 1). 13 Hinz, Manfred, ‘Castiglione, Gracin, and the Foundation of Gentlemanly Manners in Early Modern Europe,’ in Dietmar Schloss, ed. Civilizing America: Manners and Civility in American Literature and Culture (Heidelberg, Germany: Universittsverlag Winter, 2009), pp. 2-18 (p.2). 14 Cavallo, Joan, ‘Joking Matters: Politics and Dissimilation in Castiglione’s Book of the Courier,’ Renaissance Quarterly 53 (2000), pp. 402–424 (p. 402).

Albert Einstien Essays (1644 words) - Albert Einstein, Free Essays

Albert Einstien Essays (1644 words) - Albert Einstein, Free Essays Albert Einstien Of all the scientists to emerge from the twentieth centuries there is one whose name is known by almost all living people. While most of these do not understand this mans work, everyone knows that its impact on the world of science is astonishing. Yes, many have heard of Albert Einsteins General Theory of Relativity, but few know about the intriguing life that led this scientist to discover what some have called, The greatest single achievement of human thought. Einstein was born in Ulm, Germany on March 14, 1879. Before his first birthday, his family had moved to Munich where Alberts father, Hermann Einstein, and uncle set up a small electro-chemical business. He was fortunate to have an excellent family with which he held a strong relationship. Alberts mother, Pauline Einstein, had an intense passion for music and literature, and it was she that first introduced her son to the violin in which he found much joy and relaxation. Also, he was very close with his younger sister, Maja, a nd they could often be found in the lakes that were scattered about the countryside near Munich. As a child, Einsteins sense of curiosity had already begun to stir. A favorite toy if his was his fathers compass and he often marveled at his uncles explanations of algebra. Although young Albert was intrigued by certain mysteries of science, he was considered a slow learner. His failure to become fluent in German until the age of nine even led some teachers to believe he was disabled. Einsteins post-basic education began at the Luitpold Gymnasium when he was ten. It was here that he first encountered the German spirit through the schools strict disciplinary policy. His disapproval of this method of teaching led to his reputation as a rebel. It was probably these differences that caused Einstein to search for knowledge at home. He began not with science, but with religion. He avidly studied the Bible seeking truth, but this religious fervor soon died down when he discovered the intrigue of science and math. To him, these seemed much more realistic than ancient stories. With this new knowledge he disliked class even more, and was eventually expelled from Luitpold Gymnasium, being considered a disruptive influence. Feeling that he could no longer deal with the German mentality, Einstein moved to Switzerland where he continued his education. At sixteen he attempted to enroll at the Federal Institute of Technology, but failed the entrance exam. This forced him to study locally for one year until he finally passed the schools evaluation. The Institute allowed Einstein to meet many other students that shared his curiosity, and it was here that his studies turned mainly to Physics. He quickly learned that while physicists had generally agreed on major principles in the past, there were modern scientists who were attempting to disprove outdated theories. Since most of Einsteins teachers ignored these new ideas, he was again forced to explore on his own. In 1900 he graduat ed from the Institute and then achieved citizenship to Switzerland. Einstein became a clerk at the Swiss Patent Office in 1902. This job had little to do with physics, but he was able to satiate his curiosity by figuring out how new inventions worked. The most important part of Einsteins occupation was that it allowed him enough time to pursue his own line of research. As his ideas began to develop, he published them in specialist journals. Though he was still unknown to the scientific world, he began to attract a large circle of friends and admirers. A group of students that he tutored quickly transformed into a social club that shared a love of nature, music, and of course, science. In 1903, he married Mileva Maric, a mathematician friend. In 1905, Einstein published five separate papers in a journal, the Annals of Physics. The first was immediately acknowledged, and the University of Zurich awarded Einstein an additional degree. The other papers helped to develop modern physics a nd earned him the reputation of an artist. Many scientists have said that Einsteins work contained an imaginative spirit that was seen in most poetry. His work at this time dealt with molecules, and how their motion

My favorite philosopher Essay Example | Topics and Well Written Essays - 500 words

My favorite philosopher - Essay Example The paper starts with the Plato's history. Being born in a wealthy and powerful Athenians (Kemerling), Plato purposed to make wise use of such advantages in addition to his wit. For generations, many people have been witnessed who were endowed with money but have grown to squander their gifts. However, it was not so with Plato and that is just one thing I admire about him. Plato had been a student to Socrates, a well-known Athenian philosopher. To his being a student, I could say that he had been among those who did his responsibilities well. The knowledge that was passed on to him was not only recognized in his future life as a teacher himself but was embraced and lived to a full worth emulating. He is to the very sense of the word, a true philosopher worthy of being called such. Thinking could have been one of the very tasks he had been doing to the end of his life for indeed he did not just influence the branches of Science and Mathematics but even the sociological and political a spect of human beings. One of my favorite sayings from the master is this, "until philosophers are kings, or the king and princes of this world have the spirit and the power of philosophy, cities will never have rest from their evils nor the human race and then only will our states behold the light of day†. Of course I strongly agree with him on this thought because leaders should be thinkers. They should not be easily swayed by what are told of them nor what they externally see but they should be able to read the minds of people around them and the reasons why things happen in such and such a manner.

SUH stage 3 project Essay Example | Topics and Well Written Essays - 750 words

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Different Views of Paintings Essay Example | Topics and Well Written Essays - 750 words

Different Views of Paintings - Essay Example The essay "Different Views of Paintings" analyzes different paintings by considering narrative moment chosen by the artist, the scope, and scale of the scene depicted, and the context of its production. Artemisia was a feminist who focused on serious subjects and addressed challenging themes. The painting Susanna and the Elders by Artemisia Gentileschi represents an opposition against such a tradition. Indeed, only Artemisia Gentileschi used the female gaze to paint. The artist used oil on canvas to prepare the painting Susanna and the Elders, 1610 that measures 1.70m by 1.21m. Many artists hold the view that the seventeen-year-old Artemisia received immense help from her father. Nevertheless, Artemisia presents a popular and acceptable painting in Susanna and the Elders, 1610. The inclusion of anatomical accuracy and advanced color and construction made Susanna and the Elders, 1610 a successful piece of art (Brash 1). Unlike other artists who were indifferent to the original languag e, Susanna and the Elders, 1610, Artemisia adopted the realism of Caravaggio unlike other major artists. This was Artemisia’s first piece of art.The painting Susanna and the Elders by Artemisia Gentileschi presents a Biblical story where a virtuous Jewish wife sexually harassed by the elders of her community . Artemisia shows how lust overcame the two men as they spied on Susanna as she took a bath. The two men cornered her and black mailed her into either sleeping with them or they would level false claims against her.

Influence of Reference Groups Essay Example for Free

Influence of Reference Groups Essay When you think about reference groups, there are a number of perspectives that one has to consider. According to Hawkins (2010), a reference group is a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior. Thus, a reference group is simply a group that an individual uses as a guide for behavior in a specific situation (p. 227). Groups may be classified according to a number of variables. Four criteria are particularly useful: membership, strength of social tie, type of contact, and attraction. Delta Sigma Theta Sorority, Inc. is a private, non-profit organization whose purpose is to provide assistance and support through established programs in local communities throughout the world. A sisterhood of more than 200,000 predominately Black college educated women, the Sorority currently has over 900 chapters located in the United States, England, Japan (Tokyo and Okinawa), Germany, the Virgin Islands, Bermuda, the Bahamas and the Republic of Korea. The Sorority was founded in 1913 by 22 students at Howard University. These young women wanted to use their collective strength to promote academic excellence; to provide scholarships; to provide support to the underserved; educate and stimulate participation in the establishment of positive public policy; and to highlight issues and provide solutions for problems in their communities (Delta Sigma Theta, 2010). Delta Sigma Theta’s website is about heritage. This site speaks volumes about how these women wanted to be a part of an organization that consists of excellence. These women have a lifetime membership within the sorority. The influence that this organization has, as well as the site, is remarkable. The information on this site will allow younger women that have the desire to go to college and be a part of an organization that helps one excel, not only in school, but also in the workforce as well. This site has all the criteria of a basic reference group. The social ties that this organization has within the world are by far the best for young women that are willing to be a part of change. People that have â€Å"made it† when it comes to financial stability may feel that they are affluent in the society. There are people that have made millions and they do stand alone when it comes to affording â€Å"the better things† in life. Bentley’s website is attractive because the vehicle shows class. The influence that this vehicle has on a person’s financial status is undoubtedly the car of all cars. A Bentley is unmistakable – all it takes is a glance at the twin headlights, matrix grille or the high waistline to know one. The paradox of the car is that although it is instantly recognizable, it takes time and effort to hand-build each one. That’s the assured Bentley hallmark. A hand-built car using the finest quality natural materials takes time. Yet, while others may do things ‘meticulously’ or ‘painstakingly’, Bentley has always been about passion. In fact, our entire reputation rests on the experienced skills and passion of our people, handed down through generations. Many of our people say that they work on each Bentley as if it were going to be their car. They want to get it right. It’s no wonder that every machinist who creates a set of upholstery signs the back of it with his or her initials (Bentley, 2010). Once again Bentley’s website is about class and luxury. This site tells a story about smoothness when it comes to highway. There is nothing like being comfortable while traveling on highway or down the street to the mailbox. People that are attractive to the glitz and glamour will definitely enjoy riding either in the backseat of a spacious vehicle or driving behind the wheel. The six-time success at Le Mans has made Bentley more than a car it has come to stand for a way of doing things: with spirit, flair, courage, instinctive intelligence and teamwork. Endurance racing has always been a way for us to test, strengthen and improve the cars.